HBSWA is pleased to host a special evening with a private screening of the film, "The Powder & the Glory."  The producers, Ann Carol Grossman & Arnie Reisman, will join us at the networking portion of the evening prior to the movie and we will end the evening with a Q&A. 

Film Description

The Powder & the Glory tells the story of two of the first highly successful women entrepreneurs in America, Elizabeth Arden and Helena Rubinstein.One hundred years ago these women immigrated to the United States and,starting with next to nothing, created what is today the $150 billionglobal health and beauty industry.

Althoughthey lived and worked only blocks apart in New York for over 50 years,the two women, by design, never met! Their competition drove them bothto great creativity and success.

Their competing companiesdefined the business of beauty, making cosmetics both newly respectableand, finally, indispensable. Along the way they developed manyadvertising and marketing techniques that became part of the businesslandscape, and they themselves became household names, cultural icons,and two of the world's wealthiest women.

They both influenced and were influenced by the major movements of the day in art, style, and women's roles:

• When the close-up became a staple in the movies, makeup became au courant
• Their salons were showcases of modernist design
• They helped usher in the "new woman" of the 1920s--young, independent, and in every way equal to men
• Throughout their careers, they supported women's empowerment and rights

Theiraccomplishments continue to be relevant to both women and men inbusiness today. This is an inspiring story about perseverance, genuinecreativity, and continual reinvention to meet the changing needs anddemands of consumers and society. When they started their businesses,makeup was used mostly by prostitutes and performers, and businesseswere run mostly by men. They changed all that, and they transformed us.

Wednesday, February 24, 2010

Aldrich 111

6:30 p.m. 

(Check-in and networking)

7:00 p.m.

(Film, 86 minutes)

8:30 p.m. 

(Q + A with producers)

$5.00  Women's Student Association Member

$15.00 HBSWA Member and Each Guest

$25.00 Alum Non-member and Each Guest

Click Here for Tickets

The DVD will be available for purchase for a discounted price of $19.99 +tax check or cash at the event. 

Please note that Harvard University Parking may charge $5 for parkingat any event on campus based on parking space availability.

HBSWA doesnot offer refunds to its events.